Contract signing with the Bauhaus University of Weimar and Salve.TV for the realization of the Apolda designer Network in the context of the APOLDA EUROPEAN DESIGN AWARD 2014 on October 18th, 2012.

The APOLDA EUROPEAN DESIGN AWARD is the most important marketing product of Apolda and the Weimarer Land today. He is ambassadors and calling card of a region which is still narrowly connected with the most important economy tradition, the knitting. The region also uses this tradition to form future. The partnership with European universities and large textile and fashion groups has contributed fundamentally to it, so that the project –besides his economically beneficial aspects –developed also as a Thuringian marketing product.

On recommendation of the jury the Apolda Designer Network was carried out for the first time in the year 2011, instead of the place and temporary presentation of the competition work in the Apolda Eiermannbau. In the context of the Apolda Designer Network the competition work of 30 graduands of 16 European universities for fashion design from 10 countries were presented place and time-independently in Fashion Collection Clips. Salve.TV provided these clips europe-wide in a digital show room for the textile and fashion companies.

The partnership with the Bauhaus University of Weimar, the creative force of the students and the communication between students from the Bauhaus University of Weimar and the participants was the decisive basis for the overwhelming resonance of the Apolda Designer Network. The project also has turned out which potentials inherent in the region and how important it is to make, care and develop partnerships.

After the successful premiere in 2011, the jury of the APOLDA EUROPEAN DESIGN AWARD 2014decided to carry out the project also in 2014. Due to the positive resonance of the Fashion Clips the partnership with the Bauhaus University of Weimar and Salve.TV also shall be continued.

The contract signing with the Bauhaus University of Weimar and Salve.TV for the realization of the Apolda Designer Network took place in the Bauhaus University of Weimar on October 18th, 2012.

The contract was signed by (from left to right):

the chairman of AG Design, Hans Jürgen Giese,
the head of the project team at the Bauhaus University Weimar Prof. Wolfgang Kissel,
the rector of the Bauhaus-Universität Weimar, Prof. Dr.-Ing. Karl Beucke,
the Managing Director of Salve TV Judith Noll