APOLDAER DESIGNER NETWORK
An essential part of the contest is the Apolda Designer Network.
It means that students of the Bauhaus University in Weimar produce so-called “Fashion Collection Clips” that present every contestant in about 60 seconds. They are published in a “Digital Showroom” on the Internet and Web.tv.
This is how modern forms of presentation and distribution are used. Furthermore, project-related communication with interested fashion enterprises and even job placements are fostered.
In addition, all contestants are presented in detail in the magazine of the Apolda European Design Award 2017.